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Phases of the competition l Official rules & regulations l Appendix
PHASES OF THE COMPETITION
A. Application (Online Submission) Online application opens by 9.00 hrs. (Bangkok Time) on Thursday, November 10, 2011. All teams must complete an online application form at http://www.bbc.in.th/register/ by 12.00 hrs. (Bangkok time) on Friday, December 30, 2011 B. First Round (Online Submission) - The 16 Qualifying teams will be invited to proceed to the Semi-Final Round and other associated events in Bangkok, Thailand.
C. SAA Network Coaching Round (Bangkok, Thailand): Afternoon session of Thursday, March 1, 2012. - A pre-competition round to allow each Semi-Finalist team to practice their 99-Second Pitches and Formal Presentations (without any questions & answers), as well as to familiarize themselves with the exact venue and equipment to be used in the following day’s Semi-Final Round.
- Teams will receive oral & written feedbacks from experienced panels of entrepreneurs, investors and business professionals of the Sasin Alumni Association Network (SAA Network)
Awards to recognize exemplary teams will be given during the welcoming event that evening, but the scores will not be included in the business plan competition.
D. Kiatnakin Bank 99-Second Pitch (Bangkok, Thailand): Thursday, March 1, 2012 (15.00 – 20.00 hrs.) - A “teaser” event held during the welcoming event on Thursday, March 1, 2012.
- One representative from each team will present its new venture idea in front of a panel of judges in 99 seconds or less without any visual aids or props of any kind.
- Winner will be announced, and prize awarded, at the event, but the scores will not be included in the business plan competition.
E. Semi-Final Round (Bangkok, Thailand): Morning session of Friday, March 2, 2012. - 1 soft file in PDF format of the full Written Business Plan are due at contact@bbc.in.th by 12.00 hrs. (Bangkok time) on Friday, February 17, 2012. Late submissions will not be accepted.
- The 16 Semi-Finalist teams will be randomly selected to compete in one of the four groups, after which the winning team from each group will immediately proceed to the Final Round (whilst the 12 remaining teams will compete in the Play-off Round for an additional opportunity to qualify for the Final Round).
- Teams that qualify for the Semi-Final Round are required to present their business plans to a panel of judges.
- Teams also receive oral & written feedbacks from the panel of judges.
F. Play-off Round (Bangkok, Thailand): Afternoon session of Friday, March 2, 2012. - The 12 teams that have not immediately proceeded to the Final Round will be randomly selected to compete in one of the two groups of the Play-off Round. The winning team from each group will proceed to the Final Round.
- Teams competing in the Play-off Round are required to present their business plans to a panel of judges.
- Teams also receive written feedback from the panel of judges.
G. Final Round (Bangkok, Thailand): Morning session of Saturday, March 3, 2012. - Each team of the six that qualifies for the Final Round is required to present its business plan to a panel of judges.
- Teams also receive written feedback from the panel of judges
OFFICIAL RULES & REGULATIONS
Teams that do not conform to all the stated rules & regulations will be penalized. I. General Rules & Regulations - The proposed venture must be for a seed or start-up business and must address the entire business concept including implementation. Proposals for buy-out, expansion, or development of an existing business injecting into new business entity are welcomed. However, tax-shelter opportunities, real estate syndications, subsidiaries, franchisee and other consulting projects or analyses are NOT eligible. A venture that does not conform to this rule will be DISQUALIFIED.
- The minimum project size must be 500,000 US Dollars. Methods of financing may be combined among self equity, venture capital and borrowing. A venture that does not conform to this rule will have 10 marks deducted from the total score of 100 marks.
- In all cases, the judges' decision is final.
II. Eligibility for Entry - Team Members
- All full-time and part-time graduate students in business administration programs (enrolled in the 2011 calendar year) are eligible to participate.
- Team Composition
- Each graduate program may send ONE team consisting of a minimum of THREE members and a maximum of FIVE members.
- At least THREE members of a team must be from the same graduate business administration program.
- The mai Bangkok Business Challenge® @ Sasin 2012 organizing committee encourages teams to identify individuals, external to their programs to be part of the Board of Directors, management team or to be advisors who may contribute additional expertise and experience to help the team succeed.
III. Summary Business Plan | 1. | The submitted Summary Business Plan should be in the style of an Executive Summary and must not exceed 1,000 words. | | 2. | The First Round Summary Business Plan must include the following: | | | | a. | Venture name and nature of its business | | b. | Purpose of this particular business plan | | c. | Description of the new product/service and its benefits (including proof of concept and intellectual property protection, if any) | | d. | Potential market for the new product/service and chosen strategy to access this market | | e. | Qualifications and experience of the management team | | f. | Summary of sales and profit projections, and other pertinent financial data, including (but not limited to) the venture’s Net Present Value. If necessary, tables and charts are welcome and need not be counted towards the 1,000 words limit. | | g. | Very specific statements of what the team is asking from the venture capitalists and what the team will offer to the venture capitalists in return for their investment. | | h. | Statement of how the venture will balance environmental, social, and economic concerns to ensure that the needs of future generations are not compromised |
| | 3. | The Summary Business Plan must be typed, with 1.5 line spacing and size 12 font. | | 4. | All currencies must be stated in US dollar. | | 5. | 2 marks will be deducted from the total score of 100 marks for each violation of each of the rules above. |
IV. Written Business Plan - The business plan and appendices must not exceed 20 pages (including cover page, executive summary, appendices, spreadsheets, illustrations, page breaks, etc.).
- The main portion of the written business plan must not exceed 12 pages of text and graphics (excluding cover page, executive summary, contents page, and appendices). Detailed spreadsheets and other supporting data/documents should be in the appendices.
- 3. The written business plan must be typed, with 1.5 line spacing and use size 12 font.
- All currencies must be stated in US dollar.
- 2 marks will be deducted from the total score of 100 marks for each violation of each of the rules above.
V. Presentation - Formal presentation is required by every team in the Semi-Final, Play-off and Final Rounds.
- Every member of the team must participate in the formal oral presentation of the plan. A team which does not conform to this rule will have 10 marks deducted from the total score of 100 marks.
- Presentation format for the Semi-Final Round: each team is required to make a 10-minute presentation, followed by a 20-minute question-and-answer session with the judges.
- Presentation format for the Play-off Round: each team is required to make a presentation within thirty minutes, during which judges may ask questions at any time after 5 full minutes has passed.
- Presentation format for the Final Round: each team is required to make a presentation within thirty minutes, during which judges may ask questions at any time after 5 full minutes has passed.
- There will be approximately 5 minutes between each team’s presentations for setting-up computers and audio-visual equipment.
- A team that has finished its presentation may observe both the presentation and question-and-answer session of the teams that come after it. Semi-Final Round teams that have not given their presentations may observe only the presentation segments of teams before them and must exit the room at the beginning of the question-and-answer sessions. Play-off and Final Rounds teams that have not given their presentations may not observe presentations of teams before them.
- TIME LIMITS WILL BE STRICTLY ENFORCED.
VI. Venture Exhibit - A Venture Exhibit is required of every team in the Semi-Final, Play-off and Final Rounds.
- 2. Teams will present their business ideas, products and proposed venture and answer questions to judges, guests, and interested individuals at the Venture Exhibit (see Appendix D and E).
- At least one team member will be required to stay by their display, as will be agreed and scheduled with the team, to answer any questions.
- The prize of ‘Best Venture Exhibit’ will be awarded to the team with the highest ability to attract potential investors to their venture exhibit space and is most effective in conveying the investment opportunity in a clear, concise, and enthusiastic manner, whilst their venture exhibit best complements the message(s) the team attempts to convey. This category will be evaluated and selected by our kind supporters.
- The Booth size: W 2 m x L 2 m x H 2.4 m (total of 4 square metres) with details as follows:
- 240 cm. height fascia with venture’s name, 1 set
- Information table, 1 unit
- Chair, 2 units (removable)
- Trash bin, 1 unit (removable)
- 5 Amp Power outlet (220 Volts.)
Yes, you can ... - ... place objects (including chairs and tables provided) anywhere within booth space
- ... use double-sided tape
- ... bring and use computers/laptops/ other visual aids
- ... use visual aids
- ... decline to use table and/or chair provided (please inform organizers in advance) No, you can't ... - ... place objects outside your allocated booth space
- ... distribute promotional material beyond the immediate vicinity of your allocated booth space
- ... glue, drill, or make holes on the walls of the booths
- ... leave your valuables (especially laptops) unattended
VII. Judging Criteria The judging criteria will be heavily weighted on the commercial potential of the business and the credibility of the projections and assumptions. Whilst new-to-the-world products or inventions are not necessary, teams should clearly demonstrate their product’s or service’s competitive advantage that may include intellectual property protection issues. Judges look favorably upon high potential, growth-oriented businesses catering to relatively large markets. Teams should refer to the Business Plan Guide in preparing their business plans. The First Round evaluation will be 100% based on the Summary Business Plan. The Semi-Final Round evaluation will be 60% based on the Written Business Plan and 40% based on the Presentation (Formal Presentation, Question and Answer, and Venture Exhibit).The Play-off and Final Rounds evaluation will be 100% based on overall Business Viability as expressed in the Written Business Plan, Formal Presentation, Question & Answer, and Venture Exhibit.
The result of each presentation round will be determined by the sum of judges’ ranking. Should the sums be equal, total raw scores will be used to determine the winner.
The judges’ decisions are deemed as final in all cases. - First Round: Before 12.00 hrs. (Bangkok Time), Friday, December 30, 2011, a Summary Business Plan is required to be submitted online (in PDF format) at http://www.bbc.in.th//
A single panel of judges will scrutinize all submitted Summary Business Plans to select 16 Semi-Finalist teams for their participation in Bangkok. The selected semi-finalist teams will be individually notified via email on Monday, January 16, 2012. Such teams must confirm their Intention of Participation via return email to contact@bbc.in.th within Friday, January 20, 2012, and submit their full Written Business Plan in PDF format to contact@bbc.in.th within Friday, February 17, 2012, 12.00 hrs. (Bangkok time).
Should any of the 16 Semi-Finalist teams relinquish their right to participate further in the competition (through not confirming their Intention of Participation within the deadline, or otherwise), the organizer reserves the right to invite the next best first round team(s) to fill up the vacancy. A public announcement and draw of the 16 Semi-Final Round teams will be made by Tuesday, February 7, 2012. If, after this public announcement and draw, any of the 16 Semi-Final Round teams that have already confirmed their Intention of Participation relinquish their right to participate further in the competition (through not submitting their full Written Business Plan within the deadline, or otherwise), the organizer reserves the right to invite the next best First Round team(s) to fill up the vacancy and give such team(s) until Friday, February 24, 2012, or at least 7 days from the time such teams are notified, to submit their full Written Business Plan.
The organizers reserve the right to refuse participation in next year's competition from universities whose teams have confirmed their Intention of Participation but fail to participate further in the competition in Bangkok.
- SAA Network Coaching Round: Afternoon session of Thursday, March 1, 2012
Each panel of experienced investors, entrepreneurs and business professionals of the Sasin Alumni Association Network (SAA Network) shall provide frank verbal and written feedback to the Semi-Finalist teams with regards to their 99-Second Pitches and Formal Presentations. Scores compiled are for the purposes of providing feedback to the teams only and will not be included in the business plan competition.
- Semi-Final Round: Morning session of Friday, March 2, 2012.
4 best-ranking teams from the First Round, with no announcement, will be randomly separated into four different groups (A, B, C and D). Thereafter, all remaining teams will be randomly placed to make 4 teams for each group. The winner of each group will immediately proceed to the Final Round.
- Play-off Round: Afternoon session of Friday, March 2, 2012.
With theoretical possibility that some teams may fail to gain popularity from certain panels of judges, the 12 non-winners of the Semi-final Round will be offered a second chance with totally different judges. Teams from Semi-final Round’s Groups A and B will combine into a group of six to compete for a seat in the Final Round. Similar parallel arrangement for Semi-final Round’s Groups C and D will also send a team to join the Final Round.
- Final Round: Morning session of Saturday, March 3, 2012.
2 Play-off Round winners will join the 4 Semi-Final Round winners for a random sequence of teams’ presentations to compete for H.M. The King of Thailand's Trophy.
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APPENDIX APPENDIX A 
First Round - Summary Business Plan due on December 30, 2011
- 16 Teams informed of their place in Semi-Final Round on January 16, 2012
- Intention to participation for the Semi-final Round due on January 20, 2012
- Press Conference and Semi-final Round Draw on February 7, 2012
Semi-Final Round, Play-off Round & Final Round
- Full Written Business Plan due on February 17, 2012
- Presentations on March 2- 3, 2012
- Venture Exhibits on March 1 - 3, 2012
APPENDIX B
Judging Criteria - Kiatnakin Bank 99-Second Pitch
Presentation (100%)
- Presented in clear, logical and dynamic manner (40%)
| 1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
10 |
| Unacceptable |
Mediocre |
Satisfactory |
Good |
Excellent |
- Maintained my interest (30%)
| 1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
10 |
| Unacceptable |
Mediocre |
Satisfactory |
Good |
Excellent |
- The opportunity presented is sufficiently intriguing for me to want more information (30%)
| 1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
10 |
| Unacceptable |
Mediocre |
Satisfactory |
Good |
Excellent |
APPENDIX C
Judging Criteria – First Round A panel of judges would evaluate the Summary Business Plan on the following aspects, by using the following rating system Summary Business Plan (100% of Total Score) | CRITERIA | JUDGE’S SCORES | Brevity & Clarity
(20%) | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | | The plan is incomplete and complicatedly written | The plan is comprehensive but unstructured | The plan is comprehensive and well-structured, but with some redundancy | The plan is comprehensive and well-structured, with no redundancy | | Market Opportunity (20%) | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | | There is a very little or no market need | There is a market need, but presence of existing competitors are not overcome | There is a market need and competitors exist but the team can outperform the competitors | There is a very clear market need with virtually no competitors there and the team can clearly outperform the competitors | Distinctive Competency
(10%) | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | | The venture’s offering is not unique nor provides a competitive advantage | The venture’s offering is unique and special but is still in an unproven stage | The venture’s offering is unique, special and proven which gives it a competitive advantage | The venture’s offering is unique, special, proven and protected from being copied which gives it a sustainable competitive advantage | Sustainability Solution
(10%) | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | | The plan meets the needs of the present but clearly compromise the ability of future generations to meet their own needs | The plan meets the needs of the present arguably without compromising the ability of future generations to meet their own needs | The plan meets the needs of the present without compromising the ability of future generations to meet their own needs through some balance of social, environmental and economic concerns | The plan meets the needs of the present without compromising the ability of future generations to meet their own needs through a demonstrable balance of social, environmental and economic concerns |
Management Capability
(20%) | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | | The team seems unable to develop this venture or handle the associated risks | The team consists of some individuals with relevant backgrounds and experience in their respective functions necessary to be able to developing this venture handle the associated risks | The team consists of all individuals with relevant backgrounds and experience in their respective functions necessary to be able to developing this venture handle the associated risks | The team consists of all individuals, including the idea originator, with relevant backgrounds and experience in their respective functions necessary to be able to comprehensively share responsibility in developing the venture and handling associated risks | Investment Potential
(20%) | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | | The venture does not seem to be successful and thus unattractive for your investment | The venture represents some investment opportunity and you would consider investing if further developed into a more solid business plan | The venture represents a real investment opportunity and you would consider investing | The venture represents a real investment opportunity and you would definitely invest |
APPENDIX D
Judging Criteria – Semi-Final Round Panels of judges would evaluate the Written Business Plan and presentation (Formal Presentation, Question and Answer and Venture Exhibit) on the following aspects, by using the following rating system: PART 1: Written Business Plan (60% of Total Score) | CRITERIA | Fails to clearly and effectively describe the points well | Describes most of the points but needs more clarification on some important parts | Describes all points in an adequate and effective manner | Describes all points in a very thorough, clear, effective and convincing manner |
Executive Summary (5%)
Clear, exciting and effective as a stand-alone overview of the plan |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
Product or Service (15%)
Description, features & benefits, pricing, current stage of development, proprietary position & intellectual property protection status |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
Organizational Plan/Overview (10%)
Venture purpose, history, genesis of concept, current status, overall strategy and objectives |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
Market Analysis & Marketing Plan (15%)
Description of market, competitive analysis, needs identification, market acceptance, unique capabilities, sales/promotion strategy |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
Operational Plan (15%)
Plan for production / delivery of product or services, product cost, margins, operating complexity, resources required |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
Management Team (10%)
Identities, experiences, and roles of key personnel (including Board of Directors, management team, technical experts, etc.) |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
Financial Plan & Investment Potential (20%)
Ask & Offer, funding requirements, 5-year pro forma financial statements, assumptions, and other pertinent financial data (including, but not limited to, the venture’s NPV) |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
Sustainability Solution (10%)
Demonstrate the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs through a balance of social, environmental and economic concerns |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
PART 2: Presentation (40% of Total Score) Section 2.1: Formal Presentation (45% of Total Presentation Score)
| Criteria |
Judging Criteria |
| Materials presented |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | | Materials are not logically presented nor clear and concise | Materials are logically presented though some parts need to be clearer and more concise | Materials are quite clear and logically presented | Materials are clear, concise, logically and creatively presented |
| Relation to examples and practical applications |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | The team does not relate the needs of the company with examples nor practical applications | The team can relate the needs of the company to examples and applications, but needs to be more relevant, meaningful and practical | The team has the ability to relate needs of the company with meaningful examples and practical applications | The team skillfully relates the needs of the company with meaningful examples and practical applications in a clear and concise manner |
| Maintaining judges' interest |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | All team members need to improve their presentation skills to be more interesting and convincing | Not all team members can maintain judges' interest; some parts of the presentation need improvement | Every team member has the ability to maintain judges' interest throughout the presentation | Every team member has the ability to convince the judges about the business plan |
| Visual Aids |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | The visual aids are not relevant to the presentation topic, nor clear or easy to understand | The visual aids are relevant to the presentation topic, but could be clearer to see and easier to understand | The visual aids are clear, easy to understand and relevant to the topic | The visual aids are creative, clear, easy to understand, aesthetically pleasing and relevant to the topic |
Section 2.2: Question and Answer (45% of Total Presentation Score)
| Criteria |
Judging Criteria |
Understanding
judges' inquiries | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | | The judges have to repeat the questions several times before the team understands | The team has to ask the judges to repeat questions or concur with each other in order to understand | The team has the ability to understand judges' inquiries well without the judges having to repeat questions | The team has the ability to repeat the judges' inquiries in a clear and concise manner before responding correctly |
Responses to judges'
inquiries | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | | The team can not respond to the judges' inquiries appropriately | The team can appropriately respond to the judges' inquiries but the answers need to be more substantive and concise | The team can appropriately respond to the judges’ inquiries with substantive and concise answers | Every team member convincingly responds to judges’ inquiries with substantive and concise answers, according to their particular responsibility |
Use of time | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | | The team does not use the time allocated well | Some team members use more time than necessary to answer a judge's inquiry | The team uses the time allocated well with minimum redundancy | Every team member responds equally to the judges' inquiries with minimum redundancy |
Poise and confidence | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | | The team needs to improve its composure and confidence while answering judges' inquiries | Some team members have good poise, confidence and ability to think on their feet, but some need improvement | Every team member has good poise, confidence and ability to effectively think on his/her feet | Every team member exudes considerable confidence and effectively thinks on his/her feet |
Section 2.3: Venture Exhibit (10% of Total Presentation Score)
| Criteria |
Judging Criteria |
Exhibition Booth
Presentation | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | | Team members are not effective in attracting potential investors to their venture exhibit space and are unable to effectively convey the investment opportunity, whilst their venture exhibit does not complement well the message(s) the team attempts to convey. | Few team members are effective in attracting potential investors to their venture exhibit space but are unable to effectively convey the investment opportunity, whilst their venture exhibit somewhat complements the message(s) the team attempts to convey. | Most team members are effective in attracting potential investors to their venture exhibit space and are effective in conveying the investment opportunity in a clear, concise, and enthusiastic manner, whilst their venture exhibit complements the message(s) the team attempts to convey. | Every team member is clearly effective in attracting potential investors to their venture exhibit space and is effective in conveying the investment opportunity in a clear, concise, and enthusiastic manner, whilst their venture exhibit perfectly complements the message(s) the team attempts to convey. |
APPENDIX E
Judging Criteria – Play-off & Final Rounds
A panel of judges would evaluate the full business proposal (from all of the following: Written Business Plan, presentation and question & answer, and Venture Exhibit) on the following aspects, by using the following rating system: Business Viability (100%)
| CRITERIA | JUDGE’S SCORES | | Market Opportunity (20%) | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | | There is a very little or no market need | There is a market need, but presence of existing competitors are not overcome | There is a market need and competitors exist but the team can outperform the competitors | There is a very clear market need with virtually no competitors there and the team can clearly outperform the competitors | Distinctive Competency
(20%) | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | | The venture’s offering is not unique nor provides a competitive advantage | The venture’s offering is unique and special but is still in an unproven stage | The venture’s offering is unique, special and proven which gives it a competitive advantage | The venture’s offering is unique, special, proven and protected from being copied which gives it a sustainable competitive advantage | | Management Capability (20%) | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | | The team seems unable to develop this venture or handle the associated risks | The team consists of some individuals with relevant backgrounds and experience in their respective functions necessary to be able to developing this venture handle the associated risks | The team consists of all individuals with relevant backgrounds and experience in their respective functions necessary to be able to developing this venture handle the associated risks | The team consists of all individuals, including the idea originator, with relevant backgrounds and experience in their respective functions necessary to be able to comprehensively share responsibility in developing the venture and handling associated risks | | Investment Potential (30%) | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | | The venture does not seem to be successful and thus unattractive for your investment | The venture represents some investment opportunity and you would consider investing if further developed into a more solid business plan | The venture represents a real investment opportunity and you would consider investing | The venture represents a real investment opportunity and you would definitely invest | Sustainability Solution
(10%) | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | | The plan meets the needs of the present but clearly compromise the ability of future generations to meet their own needs | The plan meets the needs of the present arguably without compromising the ability of future generations to meet their own needs | The plan meets the needs of the present without compromising the ability of future generations to meet their own needs through some balance of social, environmental and economic concerns | The plan meets the needs of the present without compromising the ability of future generations to meet their own needs through a demonstrable balance of social, environmental and economic concerns |
[Revised: February 3, 2012]
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