The Bangkok Business Challenge^®, Thailand’s premier business plan competition conducted in English, was created in 2002 to encourage post-graduate students in business administration programs across Thailand and Asia to become more entrepreneurial. Teams from business administration programs will not only be competing for the most prestigious prize of all, Thailand’s H.M. The King’s Award, but will also have a chance to acquire over $20,000 in prize money. The judging committee, including leading entrepreneurs, professionals and venture capitalists, will be looking for the most attractive new venture based on the written business plans, live presentations and venture exhibits.

After holding four annual events since 2002, the Bangkok Business Challenge^® is being renamed “The mai Bangkok Business Challenge^® @ Sasin”. Starting in 2007, it will be co-hosted by the Market for Alternative Investment (mai), Thailand’s stock exchange for medium-sized public companies, and Sasin Graduate Institute of Business Administration of Chulalongkorn University setting a new precedent in the standard of regional business plan competitions.

OBJECTIVES

• To instill entrepreneurial spirit in young minds
• To provide an international platform in which institutions offering graduate programs in business administration in Thailand and Asia can compete, learn from each other and foster stronger relationships
• To educate the general public in specific business planning and presentation techniques